AMD
Maturity matters. PC gaming is a constantly evolving market with ever-shifting demographics. As consumers of high power cards have matured, so have their tastes — where gamer kids may have once coveted Camaros, they now lust after European sport sedans. Pushstart explored dozens of possible directions, ultimately landing on a bold, direct design concept.
Essential flexibility. The Radeon line is comprehensive. The brand includes multiple card shapes, cooling solutions, and price points. Pushstart’s design language needed to flex across ultra premium products with high-end materials and finishes to more affordable options, while maintaining a consistent brand presence across the spectrum.
Gamer’s delight. The finalized design language made its first appearance in late summer 2015 with the launch of AMD’s prestigious Radeon Fury X. The new look was well liked by reviewers and fans alike. Since then, globally distributed development teams have successfully applied the new design across numerous cards in the Radeon product line.
As a studio, Pushstart loves to think systemically. Our end-to-end breadth and depth of product development experience lends itself to putting ourselves in the shoes of product developers around the world, and thinking ahead to problem-solve. It’s satisfying to create something durable and valuable across situations that haven’t even happened yet.
Aaron vom EigenManaging Partner
