Intuitive appliances. With the growth of smart home offerings, consumer demand for technology-rich appliances has grown. While many consumer electronics have minute life-cycles, major appliances must stand the test of time. Pushstart helps GE to find and focus on authentic user benefits over short-lived trends, and to craft the intuitive, adaptive interfaces that consumers crave.

Finding opportunities. Major appliances offer multiple opportunities to enhance user experience. Thinking through a mix of form factors and sub-brands, Pushstart found creative and cost-effective ways to meet evolving consumer needs. Pushstart’s rapid ideation and prototyping enable GE to envision, test, and refine next-generation appliance experiences.

Pushstart’s fresh, forward-thinking, thoughtful, comprehensive approach to designing produces valuable, actionable results. I would recommend collaborating with them for a wide variety of projects.

Anjuli CalvertIndustrial Designer at GE Appliances