• strategy
  • innovation
  • brand
  • industrial design
  • interface
  • prototype

The ultimate cocktail party features an array of awesome drinks: Manhattans, Martinis, Gimlets, and beyond. Unfortunately, this can turn out to be an overwhelming task- so many mixers, so many types of drinks, how is the untrained bartender/party thrower supposed to keep track? Pushstart’s latest product, the MasterMixer, offers the perfect solution, suddenly making anyone a bartender, giving them the ability to make nearly any drink, no sweat.

The MasterMixer is a digital cocktail shaker, designed to guide you in creating a plethora of different drinks by using the companion smartphone app. In addition to being able to browse through thousands of drink recipes, the MasterMixer app also allows you to manage and maintain your current inventory. The user simply lets the app know what alcohol and mixers they have on hand, and it will automatically generate a list of drinks they can make right on the spot.

Once a drink has been selected, the app wirelessly connects to the mixer and guides the user step-by-step in creating a delicious concoction. No need to pull out measuring cups or jiggers, the see through panel illuminates how much to pour in each step. Pour too much? No problem- the MasterMixer will automatically readjust the recipe based on what’s poured into the shaker

A standout in a sea of dull shakers, the MasterMixer shaker is sleek, stylish and unique. The double wall construction prevents sweating and hands from freezing up. Additionally, the interior of the MasterMixer is completely removable and dishwasher safe.

The MasterMixer is fantastic for parties and mixers, but also a great solution for the day-to-day home bar setup. For more information on the MasterMixer, or if you’re interested in supporting this project through investment or sponsorship, please get in touch.

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