Brane Audio
Both located in the live music capitol – Austin, Texas – Pushstart Creative has been collaborating with Brane Audio on the industrial design, user interface + experience, and brand development of their groundbreaking smart speakers since early 2016.
Feel what you hear. Ensuring that Brane stands out in an extremely competitive category was a top priority and through extensive research Pushstart was able to uncover a variety of cliches that are leveraged across audio brands. The approach was to challenge those tropes by highlighting the advanced technology of the Brane X speaker through a unique brand voice that is fresh and direct.
A sophisticated icon. The final brand language of the web, app, and product were designed in parallel to complement one another. Intended to be a part of a larger family of speakers and electronics to come, the Brane X’s oval shape is employed as a core visual motif – a form that is ownable and memorable and yet able to blend in with any environment and symbolizing the speaker as a conduit to live music.
As a result of collaboration with Pushstart Creative, the company's recent product became the number one pick in Wirecutter for CES 2023. The team quickly accommodated all requests, especially changes and updates. What stood out the most was the breadth of their skill set and talent.
Joe PinkertonCEO, Brane Audio
