Lancer
Simple vision. Lancer wanted to build a feature-rich but relatively compact unit driven by a single, large-format touchscreen. Pushstart engaged with Lancer to craft a holistic design solution, including the unit’s industrial design and user interface. With little design language to draw from, Pushstart needed to invent a new visual system to feature Lancer’s experience upgrade.
Complex requirements. Pushstart worked in lockstep with Lancer’s larger internal engineering group to ensure design concepts would meet manufacturing and maintenance requirements. When the opportunity for an in-store pilot arose, Pushstart facilitated the creation of a handful of prototypes while working with Lancer’s software integrator to translate designs into reality.
We've partnered with Pushstart on countless projects over the last decade, and Our teams have built a working style that allows us to respond quickly and effectively to challenging product innovation programs. This fast-paced development effort for Lancer is no exception, Pushstart and Pump were able to design, and prototype a functional solution in a matter of months.
Peter KaltenbachPartner, Pump Studios
