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Brane Audio knew that what they had was special. Speaker technology had been stagnant for a long time (we're talking 100+ years long) and they were ready to shake things up. With bass like this, they did just that. They knew they were entering a space where they needed to stand out and get... loud, but needed some help getting there.
To bring this new audio category to the masses, Pushstart worked to establish a form factor for the technology to take shape and built a full brand experience highlighting their unique position.
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From the start, it was known that the initial product, Brane X, would be a part of a much larger family of speakers and electronics. The oval shape is employed as a core visual motif—a form that is ownable and memorable and can still blend in with any environment. Reproducing subwoofer notes in a smaller package meant adding a durable handle that encourages portability and allows music lovers (and makers) to share the experience.
From unboxing to onboarding to every day use, all interactions needed to be as smooth and intuitive as possible, with a focus on amplifying the listening experience. The goal was to create an app with everything you need and nothing you don't—with features like speaker grouping and the ability to fine-tune EQ settings—all housed in a sleek, simplistic user interface.
Every detail in the branding of Brane Audio needed to be meticulously curated. Each element needed to highlight the bold, no-nonsense positioning of the product, set Brane apart from the crowd, and match its the premium, high end sound capabilities.
The strong, vibrant neon brand color is unapologetic and confident, and evokes the same energy you'd feel at a live show—palpable anticipation, bright stage lights, electric energy. Oval shapes are repeated as a core visual element—symbolizing the speaker as a conduit to the memory of being in the crowd, with the speaker serving as the closest thing to live music that a listener can replicate away from the venue.
Tech reviewers, consumers, and audiophiles alike are all impressed with the listening experience and insist that you just have to hear it.
Experience the Brane X at the flagship store in Austin, TX or learn more at braneaudio.com.
As a result of collaboration with Pushstart Creative, the company's recent product became the number one pick in Wirecutter for CES 2023. The team quickly accommodated all requests, especially changes and updates. What stood out the most was the breadth of their skill set and talent.
Joe Pinkerton
CEO, Brane Audio
