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As a legacy company that was embracing innovation, Broan-NuTone needed to first build a core set of brand goals, then develop design guidelines to inform the current and future image of the company. Having worked with Pushstart on various other design needs, Broan-NuTone called on Pushstart to help create a comprehensive visual design language that would outline design standards and interaction best practices, to be used company-wide.
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Pushstart conducted extensive stakeholder interviews to ensure the design language met the unique requirements of each business segment. These discussions delved into the specific needs, expectations, and perceptions of each group, allowing Pushstart to craft a set of brand tenets that would unify all segments, as well as provide clarity and purpose to the Visual Design Language (VDL).
Equipped with brand tenets, Pushstart set out to establish a core set of design elements that would create harmony across Broan-NuTone's product ecosystem and diverse business segments. The resulting design language supplied each product with distinct and cohesive aesthetic treatments, all aligned with Broan-NuTone's brand mission and tenets.
